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Sales of iPod down, consumer apathy worries Apple

Added 14-09-2010

With the global recession effecting most businesses. Apple will be assessing whether it has had an impact on recent iPod consumer sales. Sales for the last quarter are the lowest on record since early two thousand and six.

While the recession may have played it's part, some analysts believe the cause is more deep roted. The Apple iPhone appears to have taken the iPod's thunder. With marketing and attention drawn away from the iPod.

Experts believe Apple are more worried than they let on, or at least, they should be more worried than they have stated. The iPod was the device responsible for catipulting Apple to the top of the technological marketplace.

It's iTunes software has also been responsible for propping up the ailing music industry. The knock on effect of less new iPod consumers, should have the music industry concerned. The iPod equates to lots of paid for digital downloads.

The question is whether Apple can do anything about the apparant consumer apathy towards it's stand alone music player. The concept of the iPod dates back over ten years. Technology has obviously advanced by leaps and bounds in that time.

Apple may be asking themselves, are consumers interested in a media device that only plays music and movies? Are do they want a device which play music and movies, but has the all features on offer from smartphones.

The era of the stand alone music player may have come to an end.